Roshan Sawera: Host and Crew Fired for Unknown Reasons on Independence Day
Popular Pakistani TV morning show Roshan Sawera launched
by Channel 92 in May 2016 was abruptly discontinued on the Independence
Day for unknown reasons. The show was hosted by 'Doli Ki Ayegi Baraat'
fame Natasha Ali.
Based
in Lahore, 92 News HD infotainment channel, popularly also known
as Channel 92, is a relatively new arrival on the Pakistani electronic
media landscape. Launched in the year 2015, the channel claims to be the
first Pakistani HD TV channel with reporters in more than 300 cities of
Pakistan.
Channel 92's Facebook page had announced in May 2016 that a new morning show was set to be aired under the name Roshan Sawera and Natasha Ali would be hosting the show.
Natasha had performed
pretty well as an anchor and the show appeared to be going really
well with its signature style of breaking the persistent stereotype of
wedding bells finery and superstitious tales about witchcrafts.
The show had enjoyed reasonable ratings that went up to No 4 in the running when the Ainak Wala Jin cast
was invited. The show was adorned with extravagant sets and outfits by
'Lajwanti.' Chef Munira was hosting the cooking segment which was
sponsored by Kisan Cooking oil.
The
topics discussed in the show had also been well researched and
insightful. The last show on air was about the cadets
in the Pakistan AirforceAcadem
But
all of a sudden the host Natasha and the crew were fired for unknown
reasons after the Independence Day transmission. It is too early to
comment on reasons behind the mass firing. Channel 92 News
administration could not be contacted for further details.
Media Bites editorial - Tazeen Hasan
Published on August 22, 2016
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