Nothing
grabs the attention of the consumer more than a compelling commercial
they can emotionally relate to. Let's see what some from the typical
target viewership have to rant about the recent Orient
ad with the punch line, "Mere Ghar ki Cheezon ke Lia
Pese aap kyon den?"
The ad portrays an oft-recurring cultural phenomenon in a subtle way as 'jahaiz' or dowry is an unavoidable theme in our social discourse. The Facebook comments overall applauded the novelty of the concept. Yet, some of them expressed reservations about the direction, acting and quality of the music.
"A good Ad, that could have been great...
There is an insight, a sad culturally relevant one but its there!
The best thing though is that there is a counter narrative to that insight and for those who don't get it "The dude manning up and paying for the stuff"
And then there is the execution and the film itself which is down right bad. So, so, so BAD!
Someone needs to slap the director for running it!" - The AdMad Dude
Komal Shahid stresses the social significance of the scarlet thread for the economically hard-pressed classes, "You can't relate to this if your parents aren't going through hell just to buy a little TV for your jahaiz! I have seen parents crying and dying because of this stupid culture."
"Pakistani ad trying to break stereotypes for the first time ever," Hafsa Sardar admires the hard-hitting message.
Kanwal Iftikhar seems a little upset on the emotional exploitation of the consumer, "I didn't like the ad.... our typical way of putting an emotional plot ... because it will always sell." Tabinda Ghaffar criticizes the overall direction, "Good thought but they ruined it with bad music, acting and execution."
No doubt, the story addresses the issue with nuance and subtlety,but a shorter narrative would have been more effective with the punch line, "Mere Ghar ki Cheezon ke Lia Pese aap kyon den?" being retained to enhance its efficacy as the last line.
Media Bites Editorial - Tazeen Hasan
The ad portrays an oft-recurring cultural phenomenon in a subtle way as 'jahaiz' or dowry is an unavoidable theme in our social discourse. The Facebook comments overall applauded the novelty of the concept. Yet, some of them expressed reservations about the direction, acting and quality of the music.
"A good Ad, that could have been great...
There is an insight, a sad culturally relevant one but its there!
The best thing though is that there is a counter narrative to that insight and for those who don't get it "The dude manning up and paying for the stuff"
And then there is the execution and the film itself which is down right bad. So, so, so BAD!
Someone needs to slap the director for running it!" - The AdMad Dude
While
Rameeza Ahmed admires the message, "For once a brand makes a socially
aware ad that doesn't solely focus on selling their product," Sadiya
Azhar slaps the run of the mill advertising industry somewhat
satirically, "How did they even dare to show this positive side instead
of sticking to the plain old dowry game uh?"
Komal Shahid stresses the social significance of the scarlet thread for the economically hard-pressed classes, "You can't relate to this if your parents aren't going through hell just to buy a little TV for your jahaiz! I have seen parents crying and dying because of this stupid culture."
"Pakistani ad trying to break stereotypes for the first time ever," Hafsa Sardar admires the hard-hitting message.
Kanwal Iftikhar seems a little upset on the emotional exploitation of the consumer, "I didn't like the ad.... our typical way of putting an emotional plot ... because it will always sell." Tabinda Ghaffar criticizes the overall direction, "Good thought but they ruined it with bad music, acting and execution."
No doubt, the story addresses the issue with nuance and subtlety,but a shorter narrative would have been more effective with the punch line, "Mere Ghar ki Cheezon ke Lia Pese aap kyon den?" being retained to enhance its efficacy as the last line.
Media Bites Editorial - Tazeen Hasan
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