In
developed nations, quality control and inspection of food items and
their processing is a routine day to day procedure but in Pakistan, it
is a historic move. And so Supreme Court of Pakistan made history by
ordering the chemical analysis of all domestic and international brands
of packaged milk with three different but credible laboratories. It
seems to be a timely and appreciable move as millions of parents
across the country are feeding their children with packed milk these
days. The packed milk usage has been exponentially increased in last
two decades.
Yet, until the results of lab tests arrive, media trial and campaign against a particular brand should be stopped. It is not hard to make a poster with allegations against a brand name running it on the screen but is it ethical or even legal for media to target and vilify a specific company without verification? The citizens of Pakistan due to their unawareness and lack of critical thinking can't distinguish a hoax campaign like Punjab child kidnapping case with that of a real threat. The media campaign against Olpers also seems to be a similar case. The poster made by well-wishers of Olpers say that it contains adulterated milk, water, detergent powder and even hair removing chemicals.Well, it is hard to comment before the lab test result arrives.
And if Olpers or any other company samples testify that they contain harmful elements, they should be fined or penalized strictly. The penalization must be so strict that it should prevent anyone to follow their example. On the other hand, if the allegations are not verified, the channels who ran them must be penalized.
As far as Olpers is concerned, it declares these irresponsible posts on social media that cast doubts over the quality of Olpers Milk misleading and baseless and claims that 28 quality control tests are performed from milk collection from 1600 farms to processing for various adulterants (like Urea, detergent, Glucose, etc.) and the milk is only accepted if it if completely free from them.
Furthermore, the company claims that they have a well-recognized international traceability system (based on Global Food Safety Initiative standards – BRC). "For every product and batch, we have the ability to trace the area that milk came from in addition to what characteristics that milk carried. Furthermore, Engro Foods keeping true to its provision of healthy, nutritious products bears various international certifications including ISO 9001-2008, ISO 14001-2004, 18001-2007, ISO 22000-2005, PS 3733-2010, and BRC issue 07," says the Olpers website.
Moreover, Olper’s bears the PSQCA (Pakistan Standard and Quality Control Authority) standards mark. PSQCA team verifies the process, product, and the lab staff qualifications on an annual basis. Upon successful completion of this process PSQCA grants or renews the license. Olper’s firmly assures its consumers that we have been and will continue to provide you nutritious milk, free of any harmful substances.
Let's see how the case turns after all the media frenzy stops and dust settles.
Media Bites -Tazeen Hasan
Published 0n Sept 21, 2016
Yet, until the results of lab tests arrive, media trial and campaign against a particular brand should be stopped. It is not hard to make a poster with allegations against a brand name running it on the screen but is it ethical or even legal for media to target and vilify a specific company without verification? The citizens of Pakistan due to their unawareness and lack of critical thinking can't distinguish a hoax campaign like Punjab child kidnapping case with that of a real threat. The media campaign against Olpers also seems to be a similar case. The poster made by well-wishers of Olpers say that it contains adulterated milk, water, detergent powder and even hair removing chemicals.Well, it is hard to comment before the lab test result arrives.
And if Olpers or any other company samples testify that they contain harmful elements, they should be fined or penalized strictly. The penalization must be so strict that it should prevent anyone to follow their example. On the other hand, if the allegations are not verified, the channels who ran them must be penalized.
As far as Olpers is concerned, it declares these irresponsible posts on social media that cast doubts over the quality of Olpers Milk misleading and baseless and claims that 28 quality control tests are performed from milk collection from 1600 farms to processing for various adulterants (like Urea, detergent, Glucose, etc.) and the milk is only accepted if it if completely free from them.
Furthermore, the company claims that they have a well-recognized international traceability system (based on Global Food Safety Initiative standards – BRC). "For every product and batch, we have the ability to trace the area that milk came from in addition to what characteristics that milk carried. Furthermore, Engro Foods keeping true to its provision of healthy, nutritious products bears various international certifications including ISO 9001-2008, ISO 14001-2004, 18001-2007, ISO 22000-2005, PS 3733-2010, and BRC issue 07," says the Olpers website.
Moreover, Olper’s bears the PSQCA (Pakistan Standard and Quality Control Authority) standards mark. PSQCA team verifies the process, product, and the lab staff qualifications on an annual basis. Upon successful completion of this process PSQCA grants or renews the license. Olper’s firmly assures its consumers that we have been and will continue to provide you nutritious milk, free of any harmful substances.
Let's see how the case turns after all the media frenzy stops and dust settles.
Media Bites -Tazeen Hasan
Published 0n Sept 21, 2016
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